Our Commitment

House of w initiative

Don't buy!!

this kurta set

Because slowing down is the new luxury. We're not here to sell you trends

We're here to offer pieces worth waiting for- crafted
with care, designed to last, and meant to be
cherished. Before you buy, ask yourself: Will I wear
it multiple times ? Will it bring me joy for seasons to
come? If yes-welcome to conscious fashion. If not,
we're still proud you paused to think

This isn’t just a kurta set.
It’s the result of a journey — one that begins not in factories, but in the quiet hands of skilled artisans. Each thread tells a story of time, tradition, and thought. The fabric has not been rushed through machines, but chosen carefully for its texture, its drape, its breathability — qualities that you can feel the moment you wear it.

About House of W

House of W is a forward-thinking fashion brand dedicated to creating high-quality, timeless pieces that respect the planet and the people on it. Our commitment to sustainability drives us to innovate and inspire, ensuring that fashion can be both beautiful and responsible.

Ethically Sourced

Embracing the 3R Rule: Reduce, Repair, Reuse

As part of this campaign, House of W is proud to introduce the 3R Rule—Reduce, Repair, and Reuse—into our production and consumption processes:

Key features

Reduce:

We encourage our customers to reduce their consumption by buying only when necessary. Our campaign emphasizes thoughtful purchasing, ensuring that each piece of clothing added to your wardrobe is truly needed and valued.

Key features

Repair:

To extend the life of your garments, HouseofW offers a repair service that allows you to breathe new life into your older pieces. By repairing instead of discarding, we can significantly reduce textile waste and decrease the demand for new resources.

Key features

Reuse:

HouseofW is also committed to reusing garments that may no longer serve their original owners. Through donation programs and creative upcycling initiatives, we aim to give these clothes a second life, benefitting those in need and minimizing environmental impact.

Key features

Factories

Our partners take worker and environmental standards seriously, and typically exceed the industry standard. All the factories we work with are visited frequently by members of the team.

Key features

Reduce:

We encourage our customers to reduce their consumption by buying only when necessary. Our campaign emphasizes thoughtful purchasing, ensuring that each piece of clothing added to your wardrobe is truly needed and valued.

Repair:

To extend the life of your garments, HouseofW offers a repair service that allows you to breathe new life into your older pieces. By repairing instead of discarding, we can significantly reduce textile waste and decrease the demand for new resources.

Reuse:

HouseofW is also committed to reusing garments that may no longer serve their original owners. Through donation programs and creative upcycling initiatives, we aim to give these clothes a second life, benefitting those in need and minimizing environmental impact.

Factories

Our partners take worker and environmental standards seriously, and typically exceed the industry standard. All the factories we work with are visited frequently by members of the team.

A Call to Conscious Consumption

HouseofW's "Say No to Our Kurta Set" campaign is not just about selling less; it’s about fostering a culture of conscious consumption. We believe that by making intentional choices, we can collectively reduce the fashion industry's burden on the planet. This initiative aligns with our core values of sustainability and social responsibility, reflecting our dedication to creating a positive impact beyond fashion.

Through this campaign, HouseofW is setting a new standard in the fashion industry, challenging both ourselves and our customers to be more mindful of our purchases and their implications on the environment. We invite our community to join us in this movement, embracing a more sustainable lifestyle that honors both the Earth and future generations.